Monitoring your customer’s foot traffic provides critical information that can be used by management to monitor the success of your offline marketing campaigns. In the Omni channel retailing environment merging foot traffic data with your online and social data can provide powerful analysis for future marketing and advertising budget allocations.

Counting the number of people using Government funded resources allows staffing and maintenance schedules to be optimized and costs minimized. Access to our Bellwether allow Managers to access data in real time and monitor multiple venues easily and compare results with historical data. Resources that can be monitored are, Central Business Districts via street / pavement traffic, museums, cultural centres, visitor information centres, public toilets, city / town malls and public transport facilities.

With the Bellwether People counting system you can track the number of visitors to the centre hourly; keep a population count to determine how many visitors are in the Centre at any point in the day and we can also provide separate counts for children and adults. This allows Centre Managers to monitor the results and effectiveness of advertising and promotional activity in additional visitor traffic and store visits, plus keep their tenants informed every step of the way.

Tracking foot traffic in pubs and clubs allows management to optimize staffing numbers and to gauge the success of advertising and entertainment on attendance. Our Bellwether People Counting systems not only track customer traffic flow, in and out but also report on the critical occupancy levels showing the number of people in the venue in each hour of the day.